Manuel Tire Supply was established in 1948, 2 years after the Philippines had acquired independence from Japan. Entrepreneur Francisco dela Cruz and his wife Leonila dela Cruz decided to venture on selling tires to local market.
The company’s course on retailing tires has not been an easy path. In 1951, global tire manufacturers like BF Goodrich, Firestone and Goodyear started manufacturing tires locally. The impact was so huge that the company was forced to engaged into other forms of business, like in the field of public transportation.
In 1960, the company acquired a new location and started selling tires again to the market. With the leadership of Ms. Leonila dela Cruz, the business went too well hence Manuel Tire Supply was formed in 1961. With her great skills and strong determination to succeed, it was just a matter of time when Manuel Tire Supply became a prominent name in the tire industry.
In 1967, the company started importing tires from Japan. Manuel Tire Supply was one of the nine exclusive importers licensed to acquire tires from different countries.
By 1976, four branches were established to different parts of Metro Manila:
In 1986, during the reign of former President Ferdinand Marcos, second hand importation was banned. Despite the circumstances, Manuel Tire Supply still managed to strive in the industry. Concentrating mainly on selling of truck and industrial tires, the company had established good business relationships with existing clients. These were integral factors of the company’s success.
In 1986, the company was able to explore other opportunities and expanded to other business ventures such as:
To date, Manuel Tire Supply has established it’s market share in the tire industry and continually expanding their list of additional services like distribution of batteries and oil lubricants
Manuel Tire Supply aims to build and maintain good supplier-client relationship by providing vehicle maintenance solutions to transportation services and alike.
We strive to simplify your work by handling your requirements from acquisition to logistics.
Manuel Tire Supply envisions itself to be one of the most competitive enterprises in providing vehicle maintenance solutions. We continuously improve our business by:
Our core value is our guide to business decision-making and actions.
Team’s success is more valuable than personal success.